Competitive Intelligence for DTC Brands
CompetRadar is purpose-built for direct-to-consumer brands. Defend margin, grow share, and stay ahead of the rivals chasing your category — with live competitive data your team can act on the same morning.
Solve the pricing pressures DTC teams know best
Get StartedDTC brands face shrinking acquisition margins, fast-moving copycat rivals, and customers who comparison-shop in two clicks. Operators need live data — not last week's spreadsheet.
Defend Margin
Catch undercutting rivals before they erode your category.
Live Coverage
Hourly refresh on hot SKUs across every rival you care about.
Customer Trust
Stay competitive on price without racing yourself to zero.
Promo Discipline
Govern markdowns and BOGO offers across rivals and seasons.
- Apparel & Footwear
- Beauty & Personal Care
- Consumer Electronics
- Home & Lifestyle
- Health & Wellness
- Pet & Outdoor
Built for the way DTC teams actually run
From founder-led brands to scaled DTCs with large catalogs, CompetRadar adapts to your catalog and category mix.
Get Started- Bestseller margin defense across rivals
- Promotional cadence intelligence (BOGO, BFCM)
- Cross-rival bundle and gifting analysis
Defend margin without losing the buy
Watch every rival hourly, surface the moves that actually matter, and let your team price with confidence — not vibes.
- Hourly refresh on top SKUs
- Per-rival, per-category position rank
- Margin guardrails that keep promos disciplined
Smart Watch Pro
12-month historyNo more manual SKU mapping
Our AI matching connects your catalog to every rival automatically — even when SKUs and titles differ.
- Auto-confirm high-confidence matches
- Variant-aware (color, size, bundle)
- Review queue for borderline pairs
Product matching
See the discount cycle, ahead of the cycle
Track promotional patterns across rivals — discounts, BOGO offers, gifting bundles — and plan your own seasonal cadence with the receipts.
- Historical promo tracking per rival
- BFCM, holiday, and category-specific signal sets
- Slack alerts the moment a rival promo goes live
Activity log
Everything You Need to Know
Answers to common questions from DTC pricing and merchandising teams.
One Platform.
Competitive Clarity.
Discover how CompetRadar helps you scale competitive intelligence, automate pricing decisions, and stay ahead in DTC e-commerce.